WHAT IS SMACKUMZ?
SMACKUMZ is the next wave of fast food — a racing-inspired, family-focused restaurant brand built around better-quality food, speed, entertainment and culture.
BURGERS · CHEESESTEAKS · CHICKEN · SEAFOOD · BREAKFAST
SMACKUMZ
Road to1,000,000
A tour with purpose.
The cameras don't come off
until burger #1,000,000 is sold.
- 1 MISSION.
- 1 MILLION BURGERS.
- 1 DREAM.
LIVEBURGER METER
000,000/ 1,000,000
0.0% COMPLETEEVERY BURGER COUNTS.
THE THEME
AUTO SHOP MEETS NEXT-LEVEL FLAVOR.
We're bringing the auto shop to life with racing vibes, interactive experiences, car-inspired details and an atmosphere customers won't find anywhere else.
THE TOUR
51 STOPS. ACROSS AMERICA.
We're hitting the road with one massive mission: sell 1,000,000 burgers while building SMACKUMZ city by city.
WATCH LIVE
ALL ACCESS. ALL THE TIME.
Follow the Road to 1,000,000 through livestreams, daily content, community missions, live giveaways and behind-the-scenes moments.
COMING OCTOBER 26, 2026
SMACKUMZ HOTLINE
WE FEED. YOU IMPACT.
During the tour, supporters and companies will be able to participate in live community missions through the SMACKUMZ Hotline.
HOTLINE LAUNCHING SOON
THE MISSION
More than a meal. It's a movement.
SMACKUMZ is a bold new fast food experience built for this generation — high-quality food, unmatched flavor, serious portions and next-level energy. The Road to 1,000,000 takes that experience across America with one public goal: sell one million burgers while giving back to the communities we visit.
BETTER FOOD
Premium ingredients. Big flavor. Made fresh.
BOLD EXPERIENCE
Racing-inspired energy, speed and culture.
COMMUNITY FIRST
Giving back in every city we visit.
BUILT FOR THE FUTURE
Innovative. Scalable. Unstoppable.
THE SMACKUMZ THEME
Auto Shop Meets Next-Level Flavor.
We're bringing the auto shop to life with racing vibes, interactive experiences, car-inspired details and an atmosphere customers won't find anywhere else.
Inspired by professional racing garages, pit lanes and motorsports culture — designed clean, modern, premium and welcoming for the whole family.
RACING GARAGE ENERGY
PIT-LANE DETAILS
CAR DISPLAYS
CHECKERED FINISHES
AUTOMOTIVE SIGNAGE
INTERACTIVE EXPERIENCES
THE TOUR
51 Stops. Across America.
We're hitting the road with one massive mission: sell 1,000,000 burgers while building SMACKUMZ city by city.
THE ROAD TO 1,000,000
NEXT STOP
COMING SOON
CURRENT BURGER COUNT
0
NEXT LIVESTREAM
COMING SOON
COMMUNITY MISSION
COMING SOON
TOUR MAP
51 stops. 1 mission.
UPCOMING STOP
COMING SOON
DATES
COMING SOON
LIVESTREAM
COMING SOON
COMMUNITY MISSION
COMING SOON
LIVE GIVEAWAYS
COMING SOON
CURRENT BURGER COUNT
000,0000500K1,000,000
Every burger moves us closer. Every bite makes an impact.
WATCH LIVE
All Access. All the Time.
Follow the Road to 1,000,000 through livestreams, daily content, community missions, live giveaways and behind-the-scenes moments.
The cameras don't come off until burger #1,000,000 is sold.
Coming OCTOBER 26, 2026
SMACKUMZ HOTLINE
We Feed. You Impact.
During the Road to 1,000,000, the SMACKUMZ Hotline will let supporters and companies call in and participate in live community missions happening throughout the tour.
- Sponsor burgers for students
- Help feed families
- Support shelters
- Support youth organizations
- Participate in community missions
- Corporations — call to buy lunch for your office
Hotline launching soon
The official hotline number will be announced before the tour begins.
COMMUNITY MISSIONS
Giving Back in Every City.
Every stop is an opportunity to make an impact.
Throughout the Road to 1,000,000, SMACKUMZ plans to work with communities to help feed students, families, shelters, youth organizations and others in need.
The journey is about building a company while giving back along the way.
FEEDING STUDENTS
IN EVERY CITY
SUPPORTING SHELTERS
IN EVERY CITY
EMPOWERING FAMILIES
IN EVERY CITY
YOUTH PROGRAMS
IN EVERY CITY
ENTREPRENEURSHIP INITIATIVE
SMACK UMZ50
50 young entrepreneurs.
50 food trailers.
1 future.
SMACKUMZ50 is designed to help create the next generation of entrepreneurs by providing selected young entrepreneurs with tools, support and food trailers to help begin their business journey.
The long-term vision is to support 50 young entrepreneurs each year.
PARTNER WITH SMACKUMZ
Be Part of Something Bigger.
Become part of SMACKUMZ before the first permanent restaurant opens. The Road to 1,000,000 creates real opportunities for brands to participate in a national campaign from day one.
01Brand Visibility
02Tour Bus Exposure
03Website Recognition
04Livestream Integration
05City Activations
06Community Impact
07SMACKUMZ50
08Content Opportunities
OUR PARTNERS
COMING SOON
COMING SOON
COMING SOON
COMING SOON
COMING SOON
WHAT COMES NEXT
The Future of SMACKUMZ
2026
ROAD TO 1,000,000
Take SMACKUMZ across America and prove the concept city by city.
2027
THE LAUNCH
SMACKUMZ plans to launch its first three permanent restaurant locations.
2028
EXPANSION
Begin multi-market expansion and continue building the SMACKUMZ restaurant network.
FUTURE
NATIONWIDE
The long-term vision is to build SMACKUMZ into a recognizable nationwide fast-food restaurant brand.
The Road to 1,000,000is only the beginning.
PARTNERSHIP INQUIRIES
Become part of the Journey
Tell us how your brand wants to ride along on the Road to 1,000,000. Our partnership team reviews every inquiry.
marketing@smackumz.com